How we buy coffee
We source coffee as directly as possible.
That means working with producers we know, agreeing prices upfront before the coffee is shipped, and committing to relationships over multiple years - not just one harvest at a time.
Today, over 90% of our coffee is sourced this way.
By reducing the number of layers in the supply chain, more of the final value stays with the people producing the coffee.
Since moving to this model, the share of the landed coffee cost going back to producers has increased from around 65% to closer to 90%.
For a closer look at how rising coffee prices affect the supply chain - and who actually benefits - you can read more here.
Giving Back
We focus our impact through two long-term partnerships - supporting mobility in rural communities across Africa and investing directly in coffee-growing communities in Brazil.
Re-Cycle - Bikes to Africa
We support Re-Cycle, a charity that refurbishes unwanted bikes and sends them to rural communities across Africa, improving access to education, healthcare and work.
For every kilo of coffee we roast for our retail customers, we donate 10p to Re-Cycle. Together, this helps fund more than 100 bikes each year - and as we grow, so does our impact.
Crio Carmo - Investing at Origin
Through Crio Carmo, we support community projects in Brazil linked to coffee production - including building and improving schools.
This keeps part of our impact directly connected to the people at the start of the supply chain.
For every kilo of coffee we purchase from our producer partner, Carmo Coffees in Brazil, we reinvest $0.10 back into their community.
Other Impact
How we source coffee matters most - but it’s not the only thing.
We also look at how we run the business day to day:
Paying all UK staff at least the Real Living Wage
Building a diverse and inclusive team
Using compostable packaging
Running a largely paperless fulfilment operation
These are practical decisions rather than headline claims - but they add up.
Certified B Corp
In October 2025, we proudly re-certified as a B Corp with a score of 114 - placing us among the highest-scoring coffee roasters in the UK.
Becoming (and staying) a B Corp means meeting some of the world’s toughest standards for social and environmental impact. It’s all about using business as a force for good - for people, communities, and the planet.
We’ve published a detailed impact report covering our sourcing, pricing, and wider operations.
→ View our latest Impact Report
It gives a more in-depth look at how the business works in practice.
