The Hoop Coffee Brewer: What It Is, How It Works & Why Everyone’s Talking About It

The Hoop Coffee Brewer has quickly become one of the most talked-about brewers of the year — helped massively by James Hoffmann’s recent video review, which has sparked a wave of curiosity across the coffee community. If you're wondering what the Hoop is, how it works, and whether it's worth adding to your brewing kit, here’s a clear, practical breakdown.

What Is the Hoop Coffee Brewer?

The Hoop is a new manual filter coffee brewer created by Ceado, the Italian manufacturer best known for grinders, and uses the the same disposable paper filters as an aeropress.

The result? A brewer that sits somewhere between immersion and percolation — giving you clarity and body in the cup.

How the Hoop Brewer Works

The Hoop’s design is surprisingly simple:

1. Place the filter at the bottom of the brewer.

2. Add your coffee grounds on top.

3. Pour your hot water into the outside and it flows into the coffee in the centre.

4. Water flows outward through the grounds and exits through the filter.

This creates a radial extraction pattern that differs from V60 and Kalita brewers, making it very forgiving for beginners and consistently tasty for experienced brewers.

What Does the Coffee Taste Like?

From early testing (including Hoffmann’s), flavour tends to be:

• Clean and sweet

• Well-balanced

• Medium clarity — not as bright as a V60, not as heavy as a press

• Low sediment due to the fine mesh filter

It performs especially well with our Kenya and Colombia single origins, bringing out a nice round sweetness.

Hoop Brewer vs V60 vs AeroPress

If you're wondering how the Hoop compares to other brewers, here’s a quick reference:

The Hoop sits right in the middle — forgiving like an AeroPress, clean like a pour-over.

Is the Hoop Brewer Worth Buying?

If you enjoy manual brewing, want a hassle-free brewer, or simply want something new in your rotation, the Hoop is absolutely worth considering.

Pros

• Very consistent

• Easy for anyone to get good results

• Fast cleanup

• Great value for money

Cons

• Not as bright as a V60

• Mesh filter won’t suit people who want ultra-clean cups

• Currently niche (spares/parts limited)

Recommended Recipe to Get Started

Here’s a simple Hoop brew method you can use at home:

• Coffee: 15g

• Water: 250g

• Grind: Medium

• Water temp: 94°C

• Process:

  • Pour entire water amount in 10–15 seconds

  • Let the brewer drain fully

  • Total time: ~2:00–2:30

Produces a sweet, balanced cup every time.

Final Thoughts

The Hoop Coffee Brewer is a fresh, accessible take on manual brewing — and with James Hoffmann bringing attention to it, there's no surprise it’s suddenly everywhere. If you're looking for a brewer that’s simple, consistent, and brings out the best in your coffee beans, the Hoop is an excellent addition to any home setup.